Hear to get away
The pandemic created unheard of complexities for people and businesses around the world. The immediate change for Audible was that, prior to the pandemic, their chief users were commuters. With all travel at a standstill, we created a social campaign repositioning Audible as a kind of travel agency. We encouraged users to travel to magical, fictional destinations while showing them new ways to enjoy Audible.
Created in partnership with Rauxa and Audible.